Executive
Team
Our finance team is the backbone of the firm, carefully managing liquidity, capital allocation, and risk while maintaining rigorous financial oversight and reporting. Their disciplined approach ensures the stability and strength needed to support investors in a constantly evolving real estate market. By combining deep financial expertise with a clear understanding of the rental housing sector, our team works together to deliver reliable capital solutions and a level of service that rental home investors and portfolio builders truly depend on.
Rental Home Financing
Creative Financing
The responsibilities of our team include managing liquidity risk, long-term debt issuance, assessing the creditworthiness of the firm's counterparties, monitoring market risks associated with trading activities, and building risk models to support new business objectives and analysis. By managing the firm's relationships with regulators, rating agencies, and creditors, we provide essential services to rental home investors and the portfolio market.
Who We Look For
Our people come from a diverse set of backgrounds and experiences, including specialist fields such as accounting, tax, and quantitative analysis as well as broader business experience.
Meet Your Team
Jennifer Abshire, CCO - General Partner
Jennifer Abshire serves as the Senior Analyst and Chief Credit Officer (CCO) at Rental Home Financing, where she plays a key role in overseeing the firm's credit strategy and collateral risk management. In this position, she is responsible for evaluating loan quality, maintaining sound underwriting standards, and helping ensure the long-term strength and stability of the firm's lending portfolio.
With several years of banking experience, Jennifer brings a strong background in commercial lending and real estate finance. Her analytical expertise and deep understanding of credit risk allow her to carefully assess investment opportunities while supporting the financing needs of real estate investors nationwide. Her attention to detail and commitment to disciplined underwriting help Rental Home Financing deliver reliable, well-structured lending solutions to its clients.
Doug Goins, CMO - General Partner - National Sales Director
Doug brings over 25 years of experience in sales, marketing, and real estate investing to Rental Home Financing. As the company's National Sales Director, he leads the firm's sales strategy while also overseeing marketing and business development initiatives that drive growth and expand the company's national presence.
In addition to his leadership role, Doug is a General Partner in the company, actively involved in shaping the firm's long-term vision and strategic direction. His deep industry knowledge, entrepreneurial mindset, and commitment to building strong relationships with investors help position Rental Home Financing as a trusted lending partner for real estate professionals across the country.
Michelle Barnett, Analyst - Senior Transactional Manager
Michelle serves as the Senior Analyst and Transaction Manager at Rental Home Financing, where she oversees the loan process from initial review through closing. She plays a critical role in ensuring that every transaction moves efficiently and accurately through underwriting, due diligence, and final execution.
Known for her precision, organization, and relentless attention to detail, Michelle acts as the expert liaison between clients, underwriters, and all parties involved in the transaction. Her ability to manage complex deals while keeping the process smooth and on track makes her an invaluable part of the team. Simply put, when Michelle is managing a deal, it gets done — and it gets done right.
Chris O'Connor, Sales Director
Chris serves as Sales Manager at Rental Home Financing, where he plays a pivotal role in originating and structuring the firm's investment loan products, including the flagship 5th Generation Securitization Program. With a strong command of the market and a relentless drive to deliver results, Chris works directly with investors to turn ambitious portfolio strategies into real, scalable financing solutions.
Known for his energy, industry knowledge, and deal-making ability, Chris has helped countless clients build and expand their rental property portfolios while driving significant growth for the company. Whether it's structuring complex investment deals or guiding clients through financing opportunities, Chris brings a level of dedication and intensity that makes him a true force on the sales team.
Jay Alessandra, IT - Marketing - Finance Author
Jay Alessandra brings a powerful blend of technology expertise, digital marketing strategy, and communications leadership to Rental Home Financing. With a strong background in IT infrastructure, SEO strategy, and content development, Jay plays a key role in driving the company's technological advancement and digital growth.
At RHF, Jay leads initiatives that push the company forward — from developing and implementing innovative technology solutions to crafting strategic content, optimizing search visibility, and executing high-impact advertising and marketing campaigns. His ability to merge technical skill with creative strategy helps ensure the company stays ahead of the curve in an increasingly digital marketplace.
Whether it's building systems, shaping messaging, or expanding the company's online reach, Jay is a driving force behind RHF's modern growth and brand presence.
Work With Our Team
Ready to take the next step in building your rental property portfolio? Our experienced team is here to help you navigate every stage of the financing process — from initial strategy to closing — so you can move forward with confidence and secure the right funding for your next investment.

