Privacy Policy

Last Updated: March 16, 2026

Rental Home Financing, a division of Direct Money Lenders Inc. ("RHF," "we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at rentalhomefinancing.com (the "Site") or submit a loan application. All loans originated by RHF are for business and commercial purposes.

Information We Collect

Information You Provide

When you submit a loan application, contact form, or request a quote, we may collect:

• Full name, email address, and phone number
• Property addresses and details (type, value, rental income)
• Financial information (credit score range, loan amount requested, entity type)
• Business entity information (LLC name, state of formation)
• Any additional information you voluntarily provide in form fields or communications

Information Collected Automatically

When you visit the Site, we automatically collect certain information through the following technologies:

• Google Analytics 4 (GA4): We use GA4 to analyze website traffic, page views, user behavior, and site performance. GA4 collects your IP address (anonymized), device type, browser, operating system, pages visited, time on site, and referral source. GA4 uses first-party cookies to distinguish unique users.
• Meta Pixel (Facebook): We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel collects information about your browsing activity on our Site and may associate it with your Facebook profile for advertising purposes.
• Cookies: Our Site uses cookies — small text files stored on your device — to enable analytics, remember preferences, and improve your experience. You can control cookies through your browser settings. Disabling cookies may limit some Site functionality.
• IP Addresses: Your Internet Protocol address is collected for security, fraud prevention, and to diagnose server issues.
• Server Logs: Our web server records access logs including IP address, timestamp, pages requested, and HTTP referrer.

How We Use Your Information

We use the information we collect to:

• Process and evaluate your loan application
• Communicate with you about your loan inquiry via phone, email, or text (with your consent)
• Improve our website, services, and user experience
• Analyze site traffic and usage patterns
• Measure advertising effectiveness
• Comply with legal and regulatory obligations
• Prevent fraud and protect the security of our systems

How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers: Third-party vendors who assist with loan processing, appraisals, title services, credit reporting, email delivery, and website hosting. These providers are contractually required to protect your information.
• Analytics providers: Google (GA4) and Meta (Facebook Pixel) receive anonymized or pseudonymized usage data as described above.
• Affiliated entities: Companies under common ownership with Direct Money Lenders Inc., subject to this Privacy Policy.
• Legal requirements: When required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.

Cookies and Tracking Technologies

You can manage your cookie preferences through your browser settings. Most browsers allow you to:

• View what cookies are stored and delete them individually or in bulk
• Block third-party cookies
• Block cookies from specific sites
• Block all cookies

If you opt out of analytics tracking, you can use the Google Analytics Opt-Out Browser Add-on. To opt out of Meta tracking, adjust your Facebook Ad Preferences.

California Residents — Your Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
• Right to Correct: You may request that we correct inaccurate personal information.
• Right to Opt Out: You may opt out of the sale or sharing of your personal information. We do not sell your personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, contact us at 888-375-7977 or email privacy@rentalhomefinancing.com. We will respond within 45 days.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Loan application data is retained in accordance with applicable federal and state record-keeping requirements.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our Site uses HTTPS encryption for all data transmission. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately.

Links to Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to read the privacy policy of every website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page indicates when the policy was most recently revised. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us:

Rental Home Financing (a division of Direct Money Lenders Inc.)
9465 Counselors Row, Suite 200
Indianapolis, IN 46240
Phone: 888-375-7977
Email: privacy@rentalhomefinancing.com
NMLS ID #144773